the blog Synergy

Thursday, April 13, 2006

Trevor Gay interviews Mary Schmidt

As you know we are trying to understand why relatively few females contributed to our discussion last month on leadership. To do this we have been interviewing some well known ‘Blogging females’ to tell us why they think that is. Here are details of my interview with Mary who, by the way, will be a very welcome guest writer on Blog Synergy in the near future.

So … here is the interview ….

Trevor: What do you think of the April topic on the Blog Synergy? (“Where are the women interested in the Power of We?”)

Mary: At the risk of being flip, maybe we're busy "being we" versus talking about it. Women on the Internet tend to be much more focused on getting in, getting what they're looking for and getting out. That said, I think there are, in fact, many more women Bloggers, than would first appear. However, many don't have their own URLs, and/or Blogging is not part of their systematic business strategy. In fact, many are Blogging to keep in touch with friends and family - not to get link love or fame. So, "we" are out there.

Trevor: Do you have any suggestions on how the Blog Synergy can engage women readers?

Mary: Give things we can use in real life. Theory and discussion is great and should be there - but mix it up with short, to the point posts with tips we can use in bettering communications (and results) in our business, life, etc. P.S. For what it's worth - "synergy" is a way over-used and abused term in Corporate America.

Trevor: Do you have your own Blog or Blogs?

Mary: Yes (my site is a Blog and vice versa.) I also Blog at

Trevor: How comfortable are you with technology?

Mary: I'm comfortable with what I have now but it's a moving target.

Trevor: How much technology do you use Blogging?

Mary: All the basic "stuff" (html, etc.) - looking at adding vlog and podcasting, but I want to make sure I'm not overwhelming my visitors with too much, too fast.

Trevor: Did you hear of the Blog Synergy before being contacted by one of the team?

Nope. Your email was my first contact.

Trevor: Is there anything you would like to add?

Mary: One reason many "real people" aren't all that interested in Blogging is that we Bloggers spend so much time talking about - well - Blogging. Blah-blah-blahhhhhhhhhh. Preaching to people who haven't got the first clue just turns them off. We should think about the writing itself - are we saying something interesting? useful? Are we providing something the reader can think about? It's not the blog, folks, it's the content. Also, I think many of us write way too much at a time in one post. People (including me) have limited patience with scrolling. I still get a lot of "what the heck is a blog, anyway?"


  • At 9:55 AM, Blogger Steve Sherlock said…

    Thank you Trevor and Mary for sharing this here. I look forward to your guest posting Mary.

    So "synergy" may not be a good word to use? Hmm, food for thought!

  • At 10:09 AM, Blogger Rosa Say said…

    As Mary points out, "over-used" can mean "abused" too, and that may be the case with synergy as a word, however I personally love that we use it. We can be the resource others come to when they want to see great synergy in action in our representation of the "power of we" mantra here.

  • At 8:49 PM, Blogger Phil Gerbyshak said…

    I agree Synergy is a word that can be overused, but authentic use of the word is key.

    Mary also talks about action instead of words. That's what makes Blogidarity great: action AND words, to make a difference.

  • At 2:35 PM, Blogger qualityg says said…

    I enjoyed the interview, I look forward to re-visiting your Blog.

    Thank You,



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