The Long Tail Analogy Raises a Question

From Chris Anderson writing at The Long Tail comes this excellent explanation by way of an analogy on what the long tail is and how it is used.

Read the whole thing.
Don't worry it is short and well written.
Well worth a few minutes.

Now, we are living along the Long Tail.
How do we use this info?
What can this do to help our own individual and group goals?

Should we always use the highest words in the count (read: hit or tag) list to ensure that we come up when looked for?

Or do we just go about our business and let the chips fall where they may?

What would you do?