the blog Synergy

Sunday, February 05, 2006

Why we?

No, it´s not a provocative question. We can see “individualistic” attitudes in the corporate world everyday. Some people take big advantages moved by their egoism. So why not say, just me? Is it perhaps because we are not powerful enough as to think in terms of our own selves? Do we need to talk about we because we are too weak? Would we forget “we” if we got into a position of relevance and power?

The answer is you just will forget we in case you are stupid. The real thing behind the images of powerful individualistic icons is that they need the rest of the people more than you and me can need others. The difference in their case is that they need them in a blind way. They just need them to vampirize their energies, to absorb their talent, to drain their money into their financial accounts. They need them a lot, though they just don´t want to see their faces, your face, reflecting your feelings.

Why we?

We say “we” because we are aware of our sense of belonging. Joseph Lichtenberg, one of the most inspired psychoanalysts of the last 30 years found affiliation or “belonging to a we” is a natural source of motivation. For the Ndembu, an African tribe, there are no personal problems. Every personal affliction, what we call inner feelings is a collective problem for them. The Ndembu consider any physical illness has a root in the behaviour of the individual in his dealings with his tribe mates. And the cure for the illness is not provided by some medicine or herbal solution made up by the shaman. The cure comes by way of a collective ritual. It is not purification as we would easily think, it´s just about going through a state of the soul that can only be achieved in the form of a performance. And one tribe member´s sickness affects the life of the whole tribe. There´s an immediate communication of souls.

Why we?

Because we face our life with an attitude of reception, and what we get can sometimes be hard to bear. And the only solution in existence could be assistance.


  • At 6:10 PM, Blogger Steve Sherlock said…

    Felix, good post! This reminds me of the TEAM acronym - Together Everyone Achieves More.

  • At 7:13 PM, Blogger Rosa Say said…

    Ah Felix, I cannot resist... from Managing with Aloha on Kākou, "the language of we"...

    "...the language of we stimulates ownership and personal responsibility in the all-encompassing initiatives of a company. If you hear your employees talk about “our company” versus “the company” you know you’re on the right track. They feel they have a stake in what you do, and they take actions they believe are important and worthwhile. They are your partners, and these words of inclusiveness imply that they feel their voices and opinions are considered carefully in the decisions you make. The language of we is one of collaboration and partnership, and it also implies agreement and support of your vision. These are the words, the empowering force, and the strength of mind of Kākou."

    Inclusiveness. Togetherness. Together we are stronger, we are better, and yes Felix, as your post suggests, we ARE more confident. At its elemental core, the spirit of Kākou acknowledges that we are not on this Earth alone, and as the human race we seem to survive better—we thrive—in each other’s company, sharing the ups and downs of our day-to-day existence.

  • At 2:40 AM, Blogger Nice said…

    I agree with your totally, Félix. And your post, just reminded me some concepts about what we lived together on Monday and Tuesday.
    That the human being is infinitely ignorant, because it's hugely greater what we don't know (including what we don't know we don't know) than our conscient or inconscient knowlegde. And the fact that if we were just alone in the world our possibilities of surviving would be just 0. So we (each one) needs the other. And talking about emotions and care, the other feeds me, energizes me, makes sense to me.

    So I am glad of being WE.

  • At 1:49 PM, Blogger Felix Gerena said…

    A good mantra for the we idea, Steve.

    Rosa, I agree. It is in those cases when We is said as natural when a Consultant can get the atmosphere of confidence in a team.

    Hi Nice, and welcome to the Blog Synergy. Yes, We had a great time in Deba. The example of the Ndembu rituals ressembles somehow the bio-dance exercises we experienced for the first time with Marianella, doesn´t it?

  • At 3:51 PM, Blogger omm said…

    To me WE is the future, I believe it will rule even more in the following decades .I guess social issues are going to be more and more relevant every day, and that will demand the WE approach everywhere; not the kind of one where the individual looses his identity -as in how the media want us to be, masses, or in how corporate structures tends to picture it-; but a WE where each one is there to bring his uniqueness, his truth and self-discoverings for the higher benefit of the group. And Ethics should neccesarily be one of the key elements on achieving this.

  • At 2:04 PM, Blogger Felix Gerena said…

    A good purpose for the future, Omara. Let´s make it happen. ;)

  • At 2:47 PM, Blogger omm said…



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